Conventions Of A Pop Music Video

Pop music videos often vary widely in regards to content, theme and story. Despite this, many similarities can be seen when regarding pop videos as a whole.

Pop videos hold a large degree of focus on the performance of the singer. Whether this is through merely singing their song and perhaps playing an instrument, or narrating some kind of story through the song. Dance is often used along with a bright setting. The artist is usually always present in their video, singing their song. The videos are set to be trendy with fashionable clothes being worn to appeal to a young target audience.