Below are two Music Videos which won Best Pop Video in the MTV Video Music Awards 2012. By watching these I hope to pick up key conventions used within popular music videos within the pop genre.
The videos play close attention to rhythm, the shots often changing on the beat of the song and these changes speeding up and slowing down to match the varying pace of the song. Chorus is often used to bring to song back to a familiar point, the shots from the chorus are sometimes the same and the setting used for the singer to sing the chorus in remains fairly constant. The star, or main singer is often very much focused on, we see this in both videos as they hold the majority of the screen time in comparison to the other people in the video.
The visuals do relate very much to the lyrics in both videos. The theme of the first song 'We are Young' by FUN is very much about living life to the full when young and enjoying yourself. The video corresponds to these lyrics, showing a bar full of young people being destructive and acting recklessly for fun. In the second video 'Boyfriend' by Justin Bieber we see the focus of the song is on relationships and couples. Therefore to match such a topic, we see the singer surrounded by couples, along with a girl at his side to sing to.
Both videos show the singer playing an instrument (the guitar), and both use a variety of slow motion shots and close-ups. The close-ups often used in cross-cutting different shots. Another common trend to be observed is that the singer is not always lip-synching throughout the entire song. Often the focus can be away from the singer as we still hear them singing.In fact, few of the shots focus on the lip syncing at all.
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